Outside By Design

She's back! In honor of their birthday week, Lisa invited twin sister Sara back on the show for another fun conversation. Lisa and Sara talk about escape rooms, Sara's non-outdoorsiness, risk taking, and Sara's snowmobiling experiences. This one will make you smile for sure!   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

"Really great ideas come from anywhere." This week we're joined by Jason Tisser, freelance creative director (formerly at Sun Bum). Jason talks about transitioning from the agency side to the brand side, why listening is so important, how he frames his creative process, and more. This one is full of gems! Follow Jason: jasontisser.com   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

"You don't end up working in the outdoor industry if you don't love nature and the outdoors." This week's guest has a long career of outdoor industry leadership under her belt - it's Kat Schoewe, Senior Creative Director at Outdoor Research. Kat discusses her learnings over 20 years of leading design teams, rebranding a brand internally, being a creative director at a brand versus at an agency, and so much more. Follow Kat: @katschoewe @outdoorresearch   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

That's right, we've flipped the script! The interviewers become the interviewees on this very special episode of Outside By Design. We asked friend of the podcast Andrea Slusarski (artist, professor of art education, and Instagram sensation @drawingfromnature) to interview us and hot damn, she nailed it! Lisa and Iris chat with Andrea about how they express their creativity, what they've learned from the podcast, what design really is, and how conflict and curiosity impact creativity. This episode dives DEEP, so don't forget your SCUBA gear. Follow Lisa, Iris, and Andrea: @lisa_by_design @iristheflower02 @drawingfromnature   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

This week on the podcast: Puja Seth, founder and CEO of Drifted Co. Puja details how she came up with the idea to launch Drifted and her process of starting and apparel company as sustainably as she could. She also shares how important having a vision can be, dealing with the "oh shit" moments in business, balancing motherhood and entrepreneurship, and so much more. Follow Drifted: drifted.co @driftedco   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

What kind of outdoor clothing do women actually want?   Alder Apparel founders Mikayla Wujec and Naomi Blackman set out to discover just that. Mikayla and Naomi cover nature-inspired design, size inclusivity, encouraging employee autonomy, and more in this jam-packed episode. Tune in for tons of insights and a special promo code at the end!   Follow Alder: @alderapparel alderapparel.com Promo Code: OutbyDesign15   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

The #1 question we get asked these days at WHEELIE is what brands need to be doing on TikTok. So we sat down with our clients/friends/TikTok stars, Megan Kennedy (Chief Adventure Officer) and Tyler Tennant (Director of Operations) of Good Trip Adventures to talk all things TikTok! Megan and Tyler discuss balancing authenticity with the chaos of TikTok, what makes this platform different than other social media platforms, ending up on the wrong side of TikTok, and how the app led to a new product offering for Good Trip. Learn from their strategy, laugh at their jokes!  Follow Good Trip Adventures:  TikTok @goodtripadventures  Instagram @goodtripadventures  goodtripadventures.com    Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript     

"Our goal is to be the best workwear brand out there, regardless of gender."   This week we're joined by two of the co-founders of Dovetail Workwear, Kate Day and Sara DeLuca! Sara and Kate talk with Lisa about consumer-informed development, crossing the line between trades and outdoor, how they focus on sustainability, and building a business out of a need in the market. Grab a cup of coffee and some headphones and prepare to be inspired!   Note: Kate had some microphone issues toward the beginning of the podcast, but we were able to improve the sound as the episode goes on. Thanks for bearing with us!   Follow Dovetail: @dovetailworkwear dovetailworkwear.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

This week we had the opportunity to speak with two of the founders of The Futurist Project’s Leadership Institute, Stasia Walker and Kelsey McGrew. They talk all about the Leadership Institute, how it came to be, what the program entails, what their goals are for the participants, and how you can get involved. This one is all about mentorship, community, and learning - enjoy!   To apply: thefuturistproject.com Use code OUTSIDEBYDESIGN for a free application Deadline to apply: April 1st.   Follow The Futurist Project: LinkedIn   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe Athletic Brewing Creative Live Creative Market Descript

This week we're joined by Casey Callahan, Lead Designer – Product Creative at Burton. Casey discusses bringing her own personality to a large brand, adding new perspectives to the snowboard industry, not taking yourself too seriously, and designing from a place of generosity. So much is packed into this episode - enjoy! Follow Casey: @caseyskylar   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe Creative Live Creative Market Descript