Outside By Design
Presented by WHEELIE: the podcast about the business of creativity in the outdoor industry. Learn from top tier outdoor industry CEOs, marketers, and creatives about best practices, creative breakthroughs, and the insights they’ve learned along the way.
Episodes
Thursday Jun 16, 2022
Artist + Adventurer Jessa Gilbert on Sharing the Stoke
Thursday Jun 16, 2022
Thursday Jun 16, 2022
"If you're going to do anything, make it with intention."
Artist and backcountry guide Jessa Gilbert brings her colorful energy to the podcast this week! Jessa shares about balancing the artist side and the adventurous side of herself, not feeling like she belonged in the fine art world and then creating a niche for herself, getting out of your own way as an artist, and the importance of play.
Follow Jessa:
@jessagilbert
jessagilbert.com
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Support the show by shopping from our Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript
Thursday Jun 09, 2022
Seirus Director of Marketing Operations Danica Carey on Clear Storytelling
Thursday Jun 09, 2022
Thursday Jun 09, 2022
Grab your shovel, this week we're digging DEEP!
Danica Carey, Director of Marketing Operations at Seirus Innovation, joins us on the podcast this week to cover some great topics including Black joy, instilling a collaboration mindset, barriers to diverse creators, and being your own representation. This is an episode you don't want to miss!
Follow Seirus:
@seirus_gear
seirus.com
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Support the show by shopping from our Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript
Thursday Jun 02, 2022
WHEELIE Founder Lisa Slagle on Going Full Send Into Fully Remote Work
Thursday Jun 02, 2022
Thursday Jun 02, 2022
This week is a special episode to discuss a big change that's going on at WHEELIE - that's right, we sold our office and we're now fully remote! This decision has been coming for a while now, and Lisa dives into what pushed her over the edge (a hummingbird?) and 5 main reasons she and the team have made the big switch.
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Support the show by shopping from our Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript
Thursday May 26, 2022
Creative Consultant Nick Hammond on the Intersection of Analytics and Design
Thursday May 26, 2022
Thursday May 26, 2022
Nick Hammond, self-described Creative Consultant/Marketing + Design Admiral, joined us on the show to talk all things creativity. Nick and Lisa nerd out on creative philosophy, how technology sometimes isn't designed for the human mind, the importance of asking questions, and more. Nick even flips the script and asks Lisa some fascinating questions toward the end of the episode.
Follow Nick:
nickhammonddesign.com
linkedin.com/in/nhammonddesign
dribbble.com/nhammonddesign
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Support the show by shopping from our Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript
Thursday May 19, 2022
Thursday May 19, 2022
Nicole Handel, Marketing Director of Mammut, joins us on the podcast this week! Nicole discusses her journey from studying psychology to working in marketing, how she creates a creative culture on her team, allowing employees room for growth and exploration, and more. This episode will get you all sorts of fired up, take a listen!
Follow Nicole:
mammut.com
@mammutna
@nicolehandel
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Support the show by shopping from our Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript
Thursday May 12, 2022
Twintuition 2: Lisa’s Twin Sara is Back on the Podcast!
Thursday May 12, 2022
Thursday May 12, 2022
She's back! In honor of their birthday week, Lisa invited twin sister Sara back on the show for another fun conversation. Lisa and Sara talk about escape rooms, Sara's non-outdoorsiness, risk taking, and Sara's snowmobiling experiences. This one will make you smile for sure!
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Support the show by shopping from our Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript
Thursday May 05, 2022
Creative Director Jason Tisser on Listening & Learning
Thursday May 05, 2022
Thursday May 05, 2022
"Really great ideas come from anywhere."
This week we're joined by Jason Tisser, freelance creative director (formerly at Sun Bum). Jason talks about transitioning from the agency side to the brand side, why listening is so important, how he frames his creative process, and more. This one is full of gems!
Follow Jason:
jasontisser.com
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Support the show by shopping from our Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript
Thursday Apr 28, 2022
Senior Creative Director at Outdoor Research Kat Schoewe on Leading With Passion
Thursday Apr 28, 2022
Thursday Apr 28, 2022
"You don't end up working in the outdoor industry if you don't love nature and the outdoors."
This week's guest has a long career of outdoor industry leadership under her belt - it's Kat Schoewe, Senior Creative Director at Outdoor Research. Kat discusses her learnings over 20 years of leading design teams, rebranding a brand internally, being a creative director at a brand versus at an agency, and so much more.
Follow Kat:
@katschoewe
@outdoorresearch
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Support the show by shopping from our Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript
Thursday Apr 21, 2022
Thursday Apr 21, 2022
That's right, we've flipped the script! The interviewers become the interviewees on this very special episode of Outside By Design. We asked friend of the podcast Andrea Slusarski (artist, professor of art education, and Instagram sensation @drawingfromnature) to interview us and hot damn, she nailed it!
Lisa and Iris chat with Andrea about how they express their creativity, what they've learned from the podcast, what design really is, and how conflict and curiosity impact creativity. This episode dives DEEP, so don't forget your SCUBA gear.
Follow Lisa, Iris, and Andrea:
@lisa_by_design
@iristheflower02
@drawingfromnature
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript
Thursday Apr 14, 2022
Drifted Co Founder + CEO Puja Seth on Reflecting Nature’s Femininity
Thursday Apr 14, 2022
Thursday Apr 14, 2022
This week on the podcast: Puja Seth, founder and CEO of Drifted Co. Puja details how she came up with the idea to launch Drifted and her process of starting and apparel company as sustainably as she could. She also shares how important having a vision can be, dealing with the "oh shit" moments in business, balancing motherhood and entrepreneurship, and so much more.
Follow Drifted:
drifted.co
@driftedco
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript