Wild Rye Marketing Manager Kami York-Feirn on Being An Authentic Brand
"I think in order to be authentic, you have to be willing to talk about some of those tougher topics like crashing and failing and trips not going as planned."
This week on the podcast: Kami York-Feirn, Marketing Manager at Wild Rye and former Social Media Manager at Osprey. Kami joins us to talk about finding a brand voice, talking about tough topics as a brand, and being relatable to both beginners and seasoned athletes. How can a brand stand up for what it believes in? And do you have to sacrifice personal values for the interest of a brand? Listen in to find out!