Outside By Design

This is sort of a business podcast, but it’s really about interesting, successful people who have designed their lives to thrive outside of the corporate box we’ve been put into. This one is for the rebels, the creatives, and the reluctant leaders. This is for people who dare to live + think outside, by design. Grab a helmet and buckle your boots because we get deep. The host: My name is Lisa Slagle, and I’m a creative director, writer, and human woman dedicated to having as much fun as possible while creating meaningful, impactful work along the way. I love talking to people, asking big, existential questions, and exploring the intersection of storytelling and culture. For the last 14 years, I’ve owned a creative agency called WHEELIE, which I started from a clapped-out laptop and some soggy business cards that I used to hand out on chairlifts. It grew into a thriving company full of awesome humans, and I’ve gotten to meet and work with thousands of amazing creatives, marketing teams, VPs, CEOs, athletes, and entrepreneurs. I think the human experience is extraordinary, and this podcast features people who know how to design fun, interesting, creative lives on their own terms.

Listen on:

Episodes

Nov 8, 2018

Employee Takeover

Nov 8, 2018

12 min

Welcome to the employee takeover! Lisa's out of town this week so we decided to surprise her with a minisode - a Wheelie minisode, to be exact. Iris interviews some of the Wheelie crew and learns who crashed their mom's car, what Amanda's greatest design feat is, and who has the best Lisa impression. Regular episodes resume next week!

wheeliecreative.com
@wheeliecreative

Nov 1, 2018

Growing The Outdoor Economy with Rachel VandeVoort

Nov 1, 2018

40 min

What does it mean to grow a state's outdoor recreation economy? We talked to someone who does exactly that for a living: Rachel VandeVoort, Director of the Montana Office of Outdoor Recreation. Rachel talks about her new position, what brands can do to work with Outdoor Recreation offices, and how important it is to be an informed and passionate voter.

Follow Rachel:
@mtoutdoorrec / @mtraerae / MT Office of Outdoor Recreation

Oct 25, 2018

Hard Work and Good Dogs with Andrew Muse

Oct 25, 2018

39 min

How do you become an outdoor industry influencer and professional multi-sport athlete? Turns out, it takes a lot of hard work. This week we talked with Andrew Muse, content creator and companion to Kicker dog. Andrew shares about his creative process, how he raised the cutest adventure dog on the planet, and a day that changed his life forever. Follow Andrew:@andrew__muse / @kickerdogmuse / andrewmuseproductions.com / Youtube

Oct 18, 2018

Creating Every Day with Nick Wichman

Oct 18, 2018

37 min

What would happen if you created something new every single day? Nick is partner and art director at Factura and he shared his creative wisdom on the drive to create every day, how his art and music intersects, and his transition from big agency life to running his own creative studio. Give it a listen and don't forget to leave comments and reviews!
Follow Nick:
@nickwichman / @wearefactura / wearefactura.com / Off The Record Podcast

Oct 11, 2018

Season Three Minisode: Q&A with Lisa Slagle

Oct 11, 2018

18 min

Outside by Design host Lisa Slagle answers listener questions about entrepreneurship, Wheelie Creative's 10 year anniversary, and how many crepes she eats in a year. Take a listen and don't forget we love to hear listener questions and interviewee suggestions! Happy listening!
wheeliecreative.com
@wheeliecreative

Oct 4, 2018

Create Your Own Hero with Brooklyn Bell

Oct 4, 2018

46 min

When she couldn't find heroes in the outdoor industry she decided to make her own. This week on the podcast: the incredible designer Brooklyn Bell!
Follow Brooklyn:
@badgal_brooky / brooklynbelldesign.com /
We're doing a Q&A session for next week's episode, so if you have any questions for Lisa please send them to our Instagram @WheelieCreative to have them answered on the podcast! Enjoy the show!

Sep 27, 2018

Running a Business in your Garage with Kelli Jones

Sep 27, 2018

35 min

How do you go from fulfilling orders in your garage to placing product on the shelves of REI? This week on the Outside by Design podcast: Kelli Jones, founder of Noso Patches! Kelli chats about risk, running a business in a small mountain town, and her transition from a one woman show to being dubbed a "Woman Leading the Outdoor Industry."
Follow Kelli:
@nosopatches / nosopatches.com / How to Fix Your Jacket / Meet the Women Leading the Outdoor Industry

Sep 20, 2018

Walmart Parking Lots with Ash Bocast

Sep 20, 2018

37 min

What does a work/life balance look like when you live in a teal school bus? Ash Bocast, co-founder of Roam Events, the action-packed weekend of shred that is Roam Bike Fest and plans the ladies of Roam have for the future to continue rocking the mountain bike world. Also included is her award for "Best View Out of a Walmart Parking Lot."
Follow Ash:@roamrydes / @thisisroam / thisisroam.com / roambikefest.com

Sep 13, 2018

How Women are Trending with Jen Gurecki

Sep 13, 2018

42 min

Has anyone ever compared your business to Beyonce? Jen Gurecki, CEO of Coalition Snow and Editor of Sisu Magazine, chats with us about how women are trending, her return to her journalistic roots, and a recent controversial study on diversity in the outdoors. Follow Jen: @yogurecki / CoalitionSnow.com / Sisu Magazine / SIA Report

Sep 6, 2018

Broken Collarbones and the Pain Behind the Stoke with Katie Lozancich

Sep 6, 2018

46 min

There are more stories to be told in the outdoor industry than the big wins and champagne showers. Digital content contributor at Teton Gravity Research Katie Lozancich shares her thoughts on digging deep in subject interviews, her transition from photography to journalism, and telling stories of the pain behind the stoke in mountain communities.
Follow Katie:
@katielo.photo / katielozancich.com / www.tetongravity.com / Shifting Gears