Outside By Design

This is sort of a business podcast, but it’s really about interesting, successful people who have designed their lives to thrive outside of the corporate box we’ve been put into. This one is for the rebels, the creatives, and the reluctant leaders. This is for people who dare to live + think outside, by design. Grab a helmet and buckle your boots because we get deep. The host: My name is Lisa Slagle, and I’m a creative director, writer, and human woman dedicated to having as much fun as possible while creating meaningful, impactful work along the way. I love talking to people, asking big, existential questions, and exploring the intersection of storytelling and culture. For the last 14 years, I’ve owned a creative agency called WHEELIE, which I started from a clapped-out laptop and some soggy business cards that I used to hand out on chairlifts. It grew into a thriving company full of awesome humans, and I’ve gotten to meet and work with thousands of amazing creatives, marketing teams, VPs, CEOs, athletes, and entrepreneurs. I think the human experience is extraordinary, and this podcast features people who know how to design fun, interesting, creative lives on their own terms.

Listen on:

Episodes

Thursday May 19, 2022

Mammut Director of Marketing Nicole Handel on Building a Culture of Creative Thinking

Thursday May 19, 2022

Nicole Handel, Marketing Director of Mammut, joins us on the podcast this week! Nicole discusses her journey from studying psychology to working in marketing, how she creates a creative culture on her team, allowing employees room for growth and exploration, and more. This episode will get you all sorts of fired up, take a listen!
Follow Nicole:
mammut.com
@mammutna
@nicolehandel

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Support the show by shopping from our Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript

Thursday May 12, 2022

Twintuition 2: Lisa’s Twin Sara is Back on the Podcast!

Thursday May 12, 2022

She's back! In honor of their birthday week, Lisa invited twin sister Sara back on the show for another fun conversation. Lisa and Sara talk about escape rooms, Sara's non-outdoorsiness, risk taking, and Sara's snowmobiling experiences. This one will make you smile for sure!

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Support the show by shopping from our Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript

Thursday May 05, 2022

Creative Director Jason Tisser on Listening & Learning

Thursday May 05, 2022

"Really great ideas come from anywhere."
This week we're joined by Jason Tisser, freelance creative director (formerly at Sun Bum). Jason talks about transitioning from the agency side to the brand side, why listening is so important, how he frames his creative process, and more. This one is full of gems!
Follow Jason:
jasontisser.com

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Support the show by shopping from our Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript

Thursday Apr 28, 2022

Senior Creative Director at Outdoor Research Kat Schoewe on Leading With Passion

Thursday Apr 28, 2022

"You don't end up working in the outdoor industry if you don't love nature and the outdoors."
This week's guest has a long career of outdoor industry leadership under her belt - it's Kat Schoewe, Senior Creative Director at Outdoor Research. Kat discusses her learnings over 20 years of leading design teams, rebranding a brand internally, being a creative director at a brand versus at an agency, and so much more.
Follow Kat:
@katschoewe
@outdoorresearch

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Support the show by shopping from our Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript

Thursday Apr 21, 2022

Hosts Lisa Slagle + Iris Matulevich on Radical Intentionality In Creativity (With Special Guest Host Andrea Slusarski)

Thursday Apr 21, 2022

That's right, we've flipped the script! The interviewers become the interviewees on this very special episode of Outside By Design. We asked friend of the podcast Andrea Slusarski (artist, professor of art education, and Instagram sensation @drawingfromnature) to interview us and hot damn, she nailed it!
Lisa and Iris chat with Andrea about how they express their creativity, what they've learned from the podcast, what design really is, and how conflict and curiosity impact creativity. This episode dives DEEP, so don't forget your SCUBA gear.
Follow Lisa, Iris, and Andrea:
@lisa_by_design
@iristheflower02
@drawingfromnature

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript

Thursday Apr 14, 2022

Drifted Co Founder + CEO Puja Seth on Reflecting Nature’s Femininity

Thursday Apr 14, 2022

This week on the podcast: Puja Seth, founder and CEO of Drifted Co. Puja details how she came up with the idea to launch Drifted and her process of starting and apparel company as sustainably as she could. She also shares how important having a vision can be, dealing with the "oh shit" moments in business, balancing motherhood and entrepreneurship, and so much more.
Follow Drifted:
drifted.co
@driftedco

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript

Thursday Apr 07, 2022

Alder Apparel Co-Founders Mikayla Wujec + Naomi Blackman on Redefining Outdoorsy

Thursday Apr 07, 2022

What kind of outdoor clothing do women actually want?

Alder Apparel founders Mikayla Wujec and Naomi Blackman set out to discover just that. Mikayla and Naomi cover nature-inspired design, size inclusivity, encouraging employee autonomy, and more in this jam-packed episode. Tune in for tons of insights and a special promo code at the end!

Follow Alder:
@alderapparel
alderapparel.com
Promo Code: OutbyDesign15

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript

Thursday Mar 31, 2022

Good Trip Adventures’ Megan Kennedy + Tyler Tennant on Exploring the TikTok Playground

Thursday Mar 31, 2022

The #1 question we get asked these days at WHEELIE is what brands need to be doing on TikTok. So we sat down with our clients/friends/TikTok stars, Megan Kennedy (Chief Adventure Officer) and Tyler Tennant (Director of Operations) of Good Trip Adventures to talk all things TikTok!
Megan and Tyler discuss balancing authenticity with the chaos of TikTok, what makes this platform different than other social media platforms, ending up on the wrong side of TikTok, and how the app led to a new product offering for Good Trip. Learn from their strategy, laugh at their jokes!
Follow Good Trip Adventures:
TikTok @goodtripadventures
Instagram @goodtripadventures
goodtripadventures.com

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript

Thursday Mar 24, 2022

Dovetail Workwear Co-Founders Kate Day + Sara DeLuca on Clothing That Works

Thursday Mar 24, 2022

"Our goal is to be the best workwear brand out there, regardless of gender."

This week we're joined by two of the co-founders of Dovetail Workwear, Kate Day and Sara DeLuca! Sara and Kate talk with Lisa about consumer-informed development, crossing the line between trades and outdoor, how they focus on sustainability, and building a business out of a need in the market. Grab a cup of coffee and some headphones and prepare to be inspired!

Note: Kate had some microphone issues toward the beginning of the podcast, but we were able to improve the sound as the episode goes on. Thanks for bearing with us!

Follow Dovetail:
@dovetailworkwear
dovetailworkwear.com

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript

Thursday Mar 17, 2022

The Futurist Project Founders Kelsey McGrew + Stasia Walker on Investing In Outdoor Industry Leaders

Thursday Mar 17, 2022

This week we had the opportunity to speak with two of the founders of The Futurist Project’s Leadership Institute, Stasia Walker and Kelsey McGrew. They talk all about the Leadership Institute, how it came to be, what the program entails, what their goals are for the participants, and how you can get involved. This one is all about mentorship, community, and learning - enjoy!

To apply:
thefuturistproject.com
Use code OUTSIDEBYDESIGN for a free application
Deadline to apply: April 1st.

Follow The Futurist Project:
LinkedIn

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Affiliate Links:
Adobe
Athletic Brewing
Creative Live
Creative Market
Descript