Outside By Design

Burton Lead Designer Casey Callahan on Humanizing Creative

This week we're joined by Casey Callahan, Lead Designer – Product Creative at Burton. Casey discusses bringing her own personality to a large brand, adding new perspectives to the snowboard industry, not taking yourself too seriously, and designing from a place of generosity. So much is packed into this episode - enjoy!
Follow Casey:
@caseyskylar
 
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
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Affiliate Links:
Adobe
Creative Live
Creative Market
Descript
 

Women’s Health Features Director Kristin Canning on Being Fascinated By The Details

"The people and the brands that I'm most drawn to are the ones that are really authentic."
 
This week on the podcast we're joined by Women's Health Features Director Kristin Canning. Kristin chats with Lisa about what makes a good story, bringing your whole self to work, advice for freelancers, and what makes a good pitch. If you're curious about the editorial process or want to learn from a professional storyteller, this episode is for you!
 
Follow Kristin:
@kriscann
kristincanning.contently.com
 
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Affiliate Links:
Adobe
Creative Live
Creative Market
Descript

Public Speaking + Presentation Coach Hannah Michelotti on Presenting Yourself Authentically

"When you're not authentic, people don't listen to you."
We're joined this week by Hannah Michelotti, public speaking and presentation coach. Hannah shares her best tips for giving presentations as a creative, how to dress authentically, what makes a virtual presentation different than an in-person one, and how to utilize storytelling to keep your listeners interested. This is an INCREDIBLE episode for anyone who gives presentations in a work setting. 
Follow Hannah:
@articulatewithhannah
articulatewithhannah.com
YouTube
 
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Affiliate Links:
Adobe
Creative Live
Creative Market
Descript
 

Trew Gear Director of Operations Katherine Donnelly on Making Things Better

This week on Outside By Design: Katherine Donnelly, Director of Operations at Trew Gear. Katherine shares about her engineering background and her path to the outdoor industry, what it means to be creative as a "left-brained" person, communicating with creative team members, gracefully rolling with supply chain issues, and more. 
Follow Katherine:
@trewgear
trewgear.com
@katherinejondro
 
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
 
 

Former Chaco Marketing Director Jamie Kirby on Making Your Vision a Reality

This week we're joined by Jamie Kirby - formerly the Creative Director and then Director of Marketing for Chaco Footwear, currently the VP of Marketing for Fernhaus Studio. Jamie shares about being a female creative director, breaking free from corporate life, staying engaged with side creative projects, and being the kind of boss that rolls up their sleeves and gets stuff done. 
 
Follow Jamie:
Personal: @heydaylab 
Work: @fernhaus.studio
 
People/Coaches Jamie referenced: 
Executive Coach - Sari De 
Life Coach - Jillian J
Journaling & Meditation - AM Yoga
Experiential Agency that built the Fit for Adventure Tour Bus - The Field Scout 
 
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/blog
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Town Hall CEO Robin Hall on Creating Your Outdoor Biz Community

"Community is everything to us."
Robin Hall joins us on the podcast today - she's the Founder and CEO of Town Hall Outdoor Co. Robin and Lisa chat about Robin's transition from working at Smartwool to starting a sustainable kids' outdoor apparel brand. They also cover the nuances of marketing to kids and their parents, interesting consumer trends, approaching gender as a kids' apparel company, and building an outdoor business community in Steamboat Springs. 
 
@townhallco_
@robinhallco
 
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/blog
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Troy Lee Designs Digital Marketing Manager Tanya Velazquez On Telling Your Brand Story

We’re joined this week by Tanya Velazquez, Digital Marketing Manager at Troy Lee Designs. Tanya talks about building customer relationships, forward thinking as part of your marketing calendar, streamlining processes, and telling your brand’s story through a blend of creativity and logistics.
 
troyleedesigns.com
@troyleedesigns
 
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/blog
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Ibex GM Bonie Shupe on Reviving a Brand

"Mindset over skillset."
After our summer hiatus, we're back with a new episode of Outside By Design! To kick off the episode, Lisa and Iris discuss a brand-new program offering at WHEELIE: the Rebrand Program. In 12 weeks, this live, digital rebrand program will leave you with a fully-custom, updated brand with a plan.
And our guest for this episode is no stranger to rebranding and revamping an existing outdoor brand. Bonie Shupe is the GM and Director of Product at Ibex, a brand that once went out of business but was brought back from the ashes. Bonie discusses navigating a brand's identity as both an old and a new company, rebuilding trust through authenticity, and reframing Ibex's mission and values into the future.
 
Follow Bonie:
@bonieshupe
LinkedIn
Ibex Insiders
 
wheeliecreative.com/rebrand
 
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/blog
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Climate Neutral CEO Austin Whitman on Taking Our Climate Impact Seriously

"More people are thinking about climate in a serious way than ever before."
This week we're joined by Austin Whitman, CEO of Climate Neutral. Austin shares how Climate Neutral came to be, the certification process for brands, and why they launched in the outdoor industry. Austin also discusses what creatives can do about the climate crisis, who leads these certification processes inside companies, and how to get involved. This episode is jam-packed!
Follow Climate Neutral:
@beclimateneutral
climateneutral.org
 
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Mountain Hardwear Director of Marketing Matt Burbach on Authentic Brands and the Future Of Work

"How do you be real - and can you be real - to everyone at once?"
We're joined this week by Matt Burbach, Director of Marketing at Mountain Hardwear. Matt talks about shifting from a "making" role to a "managing" role in his career, how his team has transitioned to remote work, how he shoulders the responsibility of being in charge of a brand's image, and more. Matt and Lisa discuss the hybrid-work future, the importance of having the right people on your team, and how a brand can define community and show up authentically. This is a jam-packed episode with great takeaways for every marketer in the outdoor industry, so listen in!
 
Follow Matt:
LinkedIn
@mattburbach
mattburbach.com
 
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!