Outside By Design

This is sort of a business podcast, but it’s really about interesting, successful people who have designed their lives to thrive outside of the corporate box we’ve been put into. This one is for the rebels, the creatives, and the reluctant leaders. This is for people who dare to live + think outside, by design. Grab a helmet and buckle your boots because we get deep. The host: My name is Lisa Slagle, and I’m a creative director, writer, and human woman dedicated to having as much fun as possible while creating meaningful, impactful work along the way. I love talking to people, asking big, existential questions, and exploring the intersection of storytelling and culture. For the last 14 years, I’ve owned a creative agency called WHEELIE, which I started from a clapped-out laptop and some soggy business cards that I used to hand out on chairlifts. It grew into a thriving company full of awesome humans, and I’ve gotten to meet and work with thousands of amazing creatives, marketing teams, VPs, CEOs, athletes, and entrepreneurs. I think the human experience is extraordinary, and this podcast features people who know how to design fun, interesting, creative lives on their own terms.

Listen on:

Episodes

Thursday Mar 07, 2019

Trust in Your Value with Jennifer Kriske

Thursday Mar 07, 2019

Keep your eye on the chase.
This week's guest: Jenn Kriske, founder of women's cycling apparel company Machines for Freedom. Jenn talks about her feelings around March's word Revolution, breaking the "rules" of cycling, and navigating a company acquisition.
Follow Jenn:
@machinesforfreedom
@jenn.kriske
machinesforfreedom.com

Outside by Design is the podcast about the business side of creativity in the outdoor industry. We talk to some of the outdoor industry's finest leaders, entrepreneurs, athletes, freelancers, and creatives about crafting a life and career based upon being outside.
Follow us on Instagram: @wheeliecreative
View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Thursday Feb 28, 2019

Be Your Own Cheerleader with Mallory Ottariano

Thursday Feb 28, 2019

You're the one who knows yourself best.

On this episode of Outside by Design we are joined by entrepreneur and badass Mallory Ottariano, owner of Kind Apparel. Mallory shares how she got her start sewing in her parents' basement, constantly craving challenge, and to not be afraid of making shit up.

Follow Mallory:
@kindapparelco
shopkindapparel.com
@malloryotto

Outside by Design is the podcast about the business side of creativity in the outdoor industry. We talk to some of the outdoor industry's finest leaders, entrepreneurs, athletes, freelancers, and creatives about crafting a life and career based upon being outside.
Follow us on Instagram: @wheeliecreative
View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Thursday Feb 21, 2019

Your Truth is Your Power with Annelise Loevlie

Thursday Feb 21, 2019

Find power in your truth, not the life others design for you.
This week’s guest blew us away: the amazing Annelise Loevlie, CEO of Icelantic Skis. Annelise shares her journey to feel like a real CEO and talks about focusing on self care first and embracing her own unique leadership style. This episode is a must-listen for any entrepreneurs, CEOs, or outdoor industry professionals.

Follow Annelise:
icelanticskis.com
@icelantic_skis
@anneliselovely

Outside by Design is the podcast about the business side of creativity in the outdoor industry. We talk to some of the outdoor industry's finest leaders, entrepreneurs, athletes, freelancers, and creatives about crafting a life and career based upon being outside.
Follow us on Instagram: @wheeliecreative
View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Subscribe to our show and don't forget to leave a review wherever you listen!

Thursday Feb 14, 2019

Create What You Want to Be a Part Of with Micayla Gatto

Thursday Feb 14, 2019

What happens when you decide to create your own destiny?
We're kicking off season 4 of Outside by Design with the incredible Micayla Gatto: professional athlete, artist, and damn good person. Micayla shares her thoughts around this month's keyword, Initiative, discusses her experience making Ferda Girls, and shares how she stays balanced as an athlete and artist.

Follow Micayla:
@micaylagatto
www.micaylagatto.com
Ferda Girls Video
Intersection

Outside by Design is the podcast about the business side of creativity in the outdoor industry. We talk to some of the outdoor industry's finest leaders, entrepreneurs, athletes, freelancers, and creatives about crafting a life and career based upon being outside.
Follow us on Instagram: @wheeliecreative
Wheelie's Super Bowl commercial: https://www.youtube.com/watch?v=_hCuiTPU3Q8
View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Thursday Dec 20, 2018

Everyone Needs Water with Morgan Makowski

Thursday Dec 20, 2018

Ever wonder what it means when a brand's products are "adventure tested?" Listen and learn with our guest Morgan Makowski, Global Marketing Director at HydraPak. Morgan talks about working with agencies, the art of leading a creative team, and the importance of mentorships for women in the outdoor industry.

Follow Morgan:
@morgmak
@hydrapak
hydrapak.com
Morgan's LinkedIn

Thursday Dec 13, 2018

Surrounded by Bikes with Fiona Swartz

Thursday Dec 13, 2018

Fiona's dream job? A job where she rides her bike every day. Fiona is now USA Marketing Specialist at Specialized Bicycles, so we think she pretty much nailed it. Fiona talks about managing ambassadors and athlete teams, her transition from athlete to industry specialist, and how she got involved in the bike industry in the first place. Fiona's spirit and enthusiasm will have you itching for summer rides all winter long.

Follow Fiona:
@fiooooonaaaa
specialized.com
@iamspecialized

Thursday Dec 06, 2018

Joining the Outdoor Conversation with Luis Benitez

Thursday Dec 06, 2018

"Just making a good product, in my opinion, isn't enough anymore." This episode we're joined by Luis Benitez, director of the Colorado Outdoor Recreation Industry Office. The brilliant Luis explains why state offices like his are important, how population growth in mountain states impacts the outdoor economy, and how to make an impact as a brand in our industry.

Follow the Outdoor Recreation Office:
@coloradooutdoorrec
choosecolorado.com/orec

Thursday Nov 29, 2018

Serving the Customer with Marie Weathers

Thursday Nov 29, 2018

How far out do outdoor brands start planning their future product lines? Find out on this episode of Outside by Design where we chat with Marie Weathers from Dakine. Marie talks about her role as Dealer Services Manager, the dilemma of B2B sales vs Direct to Consumer, and her surprising background before she started working at Dakine.

Follow Marie:
@sweaterweathers
@dakine

Wednesday Nov 21, 2018

Pursuing the Dream with Melissa Mutterspaugh

Wednesday Nov 21, 2018

We all have dreams, but do we listen to them? Clinical herbalist Melissa Mutterspaugh, founder of Mountain Mel's, sure did. Hear Melissa talk about balancing motherhood and entrepreneurship, the businesses lessons she's learned from working as a guide, and making her literal dreams a reality on this episode of Outside by Design.

Follow Mountain Mel's:
mountainmels.com
@mtnmels

Thursday Nov 15, 2018

Wrenching on Bikes with Sara Jarrell

Thursday Nov 15, 2018

What's it like being a female mechanic in a sea of men? Find out from Sara Jarrell, Women's Program Coordinator at Sram and quite possibly the best mechanic in the country. Sara talks about sponsorship do's and don'ts, the unique mechanical challenges of being the mechanic for the US Paracycling team, and her mission to get more women on bikes.

Follow Sram:
@srammtb
@sramroad
Sram Newsletter