Outside By Design

This is sort of a business podcast, but it’s really about interesting, successful people who have designed their lives to thrive outside of the corporate box we’ve been put into. This one is for the rebels, the creatives, and the reluctant leaders. This is for people who dare to live + think outside, by design. Grab a helmet and buckle your boots because we get deep. The host: My name is Lisa Slagle, and I’m a creative director, writer, and human woman dedicated to having as much fun as possible while creating meaningful, impactful work along the way. I love talking to people, asking big, existential questions, and exploring the intersection of storytelling and culture. For the last 14 years, I’ve owned a creative agency called WHEELIE, which I started from a clapped-out laptop and some soggy business cards that I used to hand out on chairlifts. It grew into a thriving company full of awesome humans, and I’ve gotten to meet and work with thousands of amazing creatives, marketing teams, VPs, CEOs, athletes, and entrepreneurs. I think the human experience is extraordinary, and this podcast features people who know how to design fun, interesting, creative lives on their own terms.

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Episodes

Thursday May 20, 2021

What Apple's Ad Tracking Changes Mean For Outdoor Industry Advertisers (minisode)

Thursday May 20, 2021

We're back with a minisode! Iris takes a dive into the controversial iOS 14.5 update and what it means for advertisers in the outdoor industry. If you start to see changes in your social media ad campaigns, this is why! Tune in to find out what's happening, what the impacts will be, and what you can do about it.

Deeper information:
Facebook for Business on How iOS 14 May Affect Your Ads and Reporting
BGR on How Anti-Tracking Is Hurting Facebook
Adlucent on How Advertisers Can Prepare
Fast Company on Stats For Tracking Uptake

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Thursday Apr 29, 2021

Wild Rye Marketing Manager Kami York-Feirn on Being An Authentic Brand

Thursday Apr 29, 2021

"I think in order to be authentic, you have to be willing to talk about some of those tougher topics like crashing and failing and trips not going as planned."
This week on the podcast: Kami York-Feirn, Marketing Manager at Wild Rye and former Social Media Manager at Osprey. Kami joins us to talk about finding a brand voice, talking about tough topics as a brand, and being relatable to both beginners and seasoned athletes. How can a brand stand up for what it believes in? And do you have to sacrifice personal values for the interest of a brand? Listen in to find out!
Follow Kami:
@followthebeartracks
@wild_rye_
wild-rye.com
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Thursday Apr 22, 2021

What The Influx Of New Outdoor Participants During COVID Means For Marketing (minisode)

Thursday Apr 22, 2021

COVID-19 had an interesting impact on outdoor recreation: it led many people to take up outdoor activities for the first time. Outdoor Industry Association released the 2021 Special Report: The New Outdoor Participant diving into the data about these first-time outdoorists. Iris chats about these findings and what they mean for industry marketers for the coming years. If you're curious about engaging these brand new outdoor customers and turning them into lifelong adventurers, listen in!

Read The Report
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Thursday Apr 01, 2021

10 Creative Ways To Engage Your Athlete Team (minisode)

Thursday Apr 01, 2021

We're back with another minisode! This week, Iris discusses her top 10 ideas for leveraging your brand's athlete or ambassador team. If you are looking to utilize your athletes or hoping to kick off your company's ambassador crew, this is a great, quick listen for you!
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Thursday Mar 25, 2021

5 Signs Of An Extraordinary Creative Director (minisode)

Thursday Mar 25, 2021

"Your creative agency shouldn't be in the friend-making business."
Lisa's on the show to chat about five traits to look for in a creative director! She shares what creative direction is, some red flags to look out for, and how you can find a creative director or agency.
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Thursday Mar 18, 2021

Pro Skier Elyse Saugstad on Letting The Skiing Speak For Itself

Thursday Mar 18, 2021

"The most exciting thing in skiing is women."
We're HONORED to have legendary professional skier Elyse Saugstad on the podcast this week to talk about her career, how she finds creativity in skiing, how the treatment of women in the ski industry has evolved, and what the future of skiing holds.
Follow Elyse:
@elysesaugstad
On My Own Terms

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Thursday Mar 11, 2021

How Outdoor Brands Can Utilize Instagram Reels (minisode)

Thursday Mar 11, 2021

Is your brand missing out on the power of Instagram reels? Let's fix that!

Iris brings her social media insights to the podcasts to discuss why reels are so beneficial to your brand and four types of reels your outdoor brand can utilize to reach outdoor-minded users. We can't wait to see what you post!

Reels referenced:
Red Bull, Black Diamond, PinkBike, Specialized, Simms, SMITH Optics, prAna, Keen, United By Blue, Oboz, REI, Icebreaker

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Friday Mar 05, 2021

Professional Skier Lynsey Dyer on Celebratory Creativity

Friday Mar 05, 2021

"I do think that we in this industry, as small as we are, we are mighty."
We're joined by pro skier, artist, producer, founder, and woman of many other titles Lynsey Dyer! Lynsey talks about the state of being a pro skier in this world, moving past beauty standards, using your creative talent the right way, and her time on a reality TV show.
Follow Lynsey:
@lynseydyer
lynseydyer.com
unicornpicnic.com

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Thursday Feb 25, 2021

Humanizing the Workplace (minisode)

Thursday Feb 25, 2021

30% of your life is spent at work. How are you showing up there?

Lisa's on the minisode to talk about corporate culture, leadership training, and bringing humanness to work. Plus, she hints at a top secret project in the works to help everyone level up. Listen in!

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Thursday Feb 18, 2021

Photographer, Filmmaker, and Adventurer Evan Green on Speaking A Visual Language

Thursday Feb 18, 2021

This week we're joined by documentary-style photographer Evan Green! Evan chats about the special requirements of shooting mountain biking, how he uses color in his photos, his role in impacting the diversity of the outdoor industry, and why being an athlete helps him in his role as an action sports photographer.

Follow Evan:
greenevan.com
@thegreenevan

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!